What is the Longitudinal Indicators for the Visitor Economy (LIVE) Framework?, Tourism Research Australia, November 2024
Historically, the progress and sustainable development of the visitor economy has primarily been measured and understood in economic terms. However, in recent years, there has been increasing recognition, both domestically and internationally, that understanding the overall health of the visitor economy requires the collection and reporting of a wider range of metrics and indicators.
The Longitudinal Indicators for the Visitor Economy (LIVE) framework aims to provide that more complete picture. It does this by measuring and reporting on social, environmental and institutional factors, alongside the more traditional economic considerations. These additional factors also increase awareness of issues considered important for the sustainable development of the visitor economy.
Reporting on both economic and non-economic factors is in line with broader reporting practices being adopted in other countries and global organisations, such as in the European Union.
The latest LIVE Framework data
Additional information can be found by rolling over the data points in the graph below. Check this page regularly as it is updated in line with data releases from key sources.
Over time, we expect to enhance the Framework and potentially add new indicators as they are developed or as new data sources become available, drawing on consultation with industry and other experts.
The history of the LIVE Framework
THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy. Improving data and insights is a THRIVE 2030 priority with a range of actions including the creation of an Industry Data and Expert Analysis (IDEA) Working Group. The Working Group supported the idea of the LIVE Framework in its 2023 Recommendations Report.
The conceptual framework for the LIVE indicators was developed in consultation with:
- industry representative groups
- the Australian Standing Committee on Tourism (ASCOT)
- the Tourism Research Committee.
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