Leading Museums, Museum Leaders

UK mobile funding scheme to aid Museums

The  recently launched UK National Funding Scheme aims to use mobile technology to revolutionise how the UK’s arts and cultural institutions are funded.   The platform, which will be available from March 2013, will allow donations via several mobile means including: SMS text giving, System stored credit cards, Interactive voice/tone response (IVR), Near field communication (NFC) and Apps. The scheme’s aim is to raise new funds for the sector through mass giving and enable “giving to tap into the point of high emotional impact (in the cafe after the exhibition, reading a plaque, at the encore etc.)”

In addition, the national system will have a registration platform providing all donors with a record of their donations and, for higher rate UK taxpayers, facilitation to make appropriate Gift Aid reclaims.  Basic rate Gift Aid will be reclaimed by the charity behind the National Funding Scheme and be paid over to the recipient institutions.  Subject to donor data opt-ins, institutions will be able to purchase donors’ details.  Additional marketing will be provided both by national communication campaigns and, again subject to opt-in, text messaging to registered users.

For further information see DCMS  and National Funding Scheme.

Council of Australasian Museum Directors c/o Mr Brian Oldman, South Australian Museum PO Box 234 Adelaide, South Australia 5001 Australia, © CAMD 2022
Disclaimer: The content of this website is provided for information purposes only and is not intended as a substitute for professional advice. No claim is made as to the accuracy or authenticity of the content of the website. The Council of Australasian Museum Directors does not accept any liability to any person for the information or advice (or the use of such information or advice) which is provided on this website. The information on our website is provided on the basis that all persons accessing the site undertake responsibility for assessing the relevance and accuracy of its content. No responsibility is taken for any information or services which may appear on any linked web sites. Hostgator.