Leading Museums, Museum Leaders

Using Twitter

Amelia Bowan, Using Twitter to provide virtual tours, Australian National Maritime Museum, 17 August 2016

The Australian National Maritime Museum Learning team and the NSW Department of Education have embraced the use of social media to communicate and share exhibition content with teachers.

The Rough Medicine – Life and Death in the Age of Sail exhibition at the ANMM was shared online via Twitter through a series of live tweets containing photos, website links, video and 360° footage of the key objects on display. This content was then collated through Storify creating a long term re-usable resource for teachers to use in the classroom.

Why we did it:

  • Share temporary exhibitions online in a tour format to extend their reach
  • Enable access to students and teachers who can’t visit the museum
  • Demonstrate innovative use of social media
  • Have a go at something new

How we did it:

  • Used Twitter to create and publish a tour sequence
  • Used Storify to create a permanent online resource

We created a unique hashtag #RMTwitterTour to use on Twitter to collect all the tweets in one place. We also published a blog post containing the links to other resources we included in the tweets.

After we had published the #RMTwitterTour we used Storify to add all the tweets and video together and create a permanent online resource for teachers and students to use. Storify is a free tool that lets you insert posts from Twitter, Facebook, YouTube, Instagram, Flickr, SoundCloud, Tumblr + more, along with any URL, to create your own online story.


Inserting elements into Storify.

What it looked like:

Read more



Council of Australasian Museum Directors, c/o Ms Daryl Karp, Museum of Australian Democracy at Old Parliament House PO Box 3934 Manuka, Australian Capital Territory 2603 Australia, © CAMD 2021
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