This role will plan, develop and implement the marketing communication activity and campaigns for the World Science Festival, Brisbane. Reporting to the Head of Marketing, the Marketing Communication Manager will manage the delivery of marketing collateral, media relations, online presence, social media activity, events and in-kind promotional partnerships associated with World Science Festival Brisbane and other major programs and will be responsible for ensuring all Queensland Museum and stakeholder approvals are undertaken and campaign deadlines are met within budget. This role has two direct reports – senior marketing advisor (STEM education partnership) and marketing officer.
KEY RESPONSIBILITIES
- Plan, develop and deliver an integrated marketing campaign to promote World Science Festival Brisbane and regional program and other major programs across traditional and digital channels on time and within budget.
- Develop in kind promotional partnerships to extend reach of the festival and other major programs to special interest groups and potential target audiences across Australia and the Asia Pacific region.
- Develop and execute positive and consistent media and public relations strategies, while ensuring protocols are met and followed.
- Manage media enquiries and responses for World Science Festival Brisbane and other major programs.
- In consultation with Queensland Museum’s Head of Marketing, Director of Public Engagement, World Science Festival Brisbane staff and key stakeholders, develop key messages, copy, marketing collateral, media and promotional materials required to support major programs.
- Develop ticket sales strategies in partnership with suppliers and stakeholders for World Science Festival Brisbane, exhibitions and major programs.
- Develop and implement audience research plan to gather data to drive future marketing strategies associated with the festival and assist with reporting requirements.
- Develop and maintain key marketing relationships with internal and external stakeholders and partners (including monthly reporting to sponsors and stakeholders).
- Develop and maintain relationships with suppliers including internal designers, external printers, media buyer, distribution companies and media partners (e.g. outdoor, print, media, TV,radio, video and photography).
- Provide marketing assistance to make connections between Queensland Museum Network and World Science Festival Brisbane and other major programs including exhibitions and events across the organisation as required.
For more information or to apply visit: SmartJobs
