The Organisation
Love arts and culture? Love learning new things? Love all things marketing and brand? Within a passionate team of high-performing, dedicated professionals, an opportunity exists to join Australia’s largest public museum organisation as Senior Manager: Marketing & Brand.
The Opportunity
This is a rare and exciting opportunity to join Museum Victoria’s senior leadership group and more broadly, a dynamic cultural organisation of trusted knowledge and wonderous discovery. Reporting into the General Manager: Marketing and Communications, the Senior Marketing & Brand Manager will lead the marketing team to drive brand awareness, engagement, brand reputation, revenue and visitor attendance across the entire museum portfolio including Melbourne Museum, Immigration Museum, Scienceworks, Bunjilaka Aboriginal Cultural Centre and the Royal Exhibition Building. You will have oversight of all marketing touchpoints across the PESO (paid, earnt, shared and owned) mix including above the line bought media channels, social media, signage, email marketing and specialty deliverables (Tourism). You will work closely with key internal and external stakeholders and manage agency partners, as well as having full accountability of Marketing and Brand spend.
The role description details your required experience in question, with a particular focus on your ability to;
- Effectively plan and implement strategic marketing and brand initiatives, managing spend and reporting on performance.
- Lead the implementation of above the line, below the line, and social media strategies
- Partner and collaborate with relevant internal and external stakeholders
- Lead, coach, and mentor a high performing marketing team
- Generate and capitalise on creative opportunities, adopting contemporary on-trend marketing and bought media practices to drive interest
To Be Successful
The successful appointee will be;
- Passionate about the cultural/arts sector
- A strong self-driven and collaborative marketer with high work ethic and dedication to work under tight time frames and deadlines – this isn’t a regular 9-5!
- A data-led, insights enthusiast – someone who loves to get into the data and use insights to inform their marketing practices and approach.
- A values-based leader who truly cares about team development and supporting/nurturing others
For more information or to apply visit: JobsVic.
